Felone Cake and Pasty - Logo and Concept Design

Felona is a cake and pastry brand that blends elegance with approachability. The goal was to create a logo that reflects the brand’s refined identity while maintaining simplicity and clarity.

This circular logo design features rounded shapes and a stylized cake icon at the center, evoking warmth and indulgence. The color palette combines classic black with a subtle gold accent—striking a balance between sophistication and minimalism, in line with the client’s vision.

A monochrome version was also developed for versatility, including usage as a stand-alone icon across packaging and digital branding.

Logo design - Photoshop
Logo presentation mockups - ChatGPT

Follow the brand here: https://lnkd.in/gh4gzScr